Leave a Lasting Legacy with Accessible Digital Strategies

Imagine a world in which everyone can fully engage with your organization—a world in which accessibility is not merely a checkbox but a transformative tool for growth, inclusivity, and legacy building.

CEO Emeritus of Engagement Mobile Strategies, Mark Wallach, shared this vision during Blue Sky eLearn’s recent webinar. He explored actionable ideas for creating inclusive experiences, increasing member retention, and driving revenue through accessible strategies. If you missed the live event, here’s your opportunity to catch up on why this webinar is a must-watch for any organization looking to thrive in the digital age.

Why Accessibility Matters

Accessibility extends beyond mere compliance; it entails creating opportunities for all members to engage, contribute, and thrive. As Wallach eloquently stated, accessibility creates “an enduring legacy that reflects your values as an organization and ensures inclusivity for future generations.” This perspective underscores how accessible digital strategies benefit the individuals they serve and the organizations that implement them.

In today’s rapidly changing landscape, embracing accessibility is not just the right thing to do—it’s also smart business. Associations prioritizing inclusivity experience greater member loyalty, better SEO rankings, and a stronger reputation in the marketplace. These lead to new members, increased member retention, and additional non-revenue.

Actionable Ideas You Can Implement Today

One of the webinar’s standout features was its practical approach to accessibility. Wallach presented five innovative strategies that organizations of any size can implement:

1. Create Professional Development Grants
   “A small gift can make a big difference in someone’s professional development,” Wallach noted. Establishing a grant for $5,000 or less can provide members with opportunities to attend conferences, earn certifications, or take additional courses. These initiatives don’t just enhance careers—they create lasting goodwill and loyalty.
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2. Fund Accessibility Enhancements
   Accessibility improvements, such as closed captioning, larger fonts, and high-contrast designs, make it easier for all members to participate. Donors passionate about inclusivity can fund these initiatives, ensuring their legacy is tied to breaking down barriers.
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3. Develop a Membership Internship Program
   Connect seasoned professionals with aspiring young members through internships that transfer knowledge and values. As Wallach emphasized, “This approach creates longevity by pairing experience with youthful innovation, solidifying a donor’s legacy in the process.”
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4. Support a Community Knowledge-Sharing Platform
   Platforms like Path LMS™ enable organizations to centralize and share knowledge. Donors can fund the development of these platforms, linking their name to ongoing professional growth and innovation.
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5. Establish an Annual Leadership Award
   Recognize industry leaders by creating an award in a donor’s name. This initiative celebrates excellence and inspires future generations to strive for greatness. Pairing the award with a cash prize or a professional development grant adds an impactful support layer.

The Transformative Power of an Accessible Learning Management System

One of the webinar's discussions centered on the transformative power of an accessible Learning Management System (LMS). Building on the foundation of digital accessibility, Wallach presented four key dimensions that demonstrate how an accessible LMS can revolutionize member engagement:

Improved Access Drives Growth

An accessible LMS breaks down barriers for current members and expands your potential member base. It supports diverse learning styles and creates equal opportunities for professional advancement, ensuring that every member can fully participate in educational opportunities regardless of their abilities or circumstances.

Builds Member Satisfaction & Loyalty

When members can easily engage with your learning platform, it demonstrates your organization's strong commitment to inclusivity, fostering trust and loyalty. An accessible LMS enhances usability, leading to higher engagement rates and stronger long-term relationships with your members. This investment in user experience pays dividends through increased member retention and participation.

Expands Market Reach Through Inclusion

By implementing an accessible LMS, you attract underserved populations and open doors to global participation by overcoming ability and geographic barriers. This expanded reach not only grows your membership base but also enriches your community with diverse perspectives and experiences.

Ensures Compliance & Reduces Risk

An accessible LMS aligns with critical accessibility standards like WCAG and Section 508, helping your organization avoid legal risks while supporting grant eligibility. This compliance-first approach protects your organization while demonstrating your commitment to inclusive practices.

Leverage the Power of a Professional Consultant

Feeling inspired but unsure where to start? Partnering with a professional consultant, such as Engagement Mobile Strategies, proves valuable. With decades of experience and a commitment to inclusivity, Wallach offers tailored guidance to help organizations implement these strategies effectively. His expertise covers everything from website accessibility assessments to AI tools that enhance user experiences.

Wallach explained that with accessible compliant technology, “you attract younger members while retaining seasoned ones, creating a seamless generational transition within your organization.” Collaborating with experts ensures that your efforts are impactful and sustainable.

Don’t Miss This Valuable Webinar Resource

If you missed the live event, this webinar serves as an essential resource for any organization looking to thrive in the digital age. You'll gain:

• Practical tips to enhance accessibility and inclusivity
• Inspiration to create lasting impact through legacy programs
• Guidance on leveraging AI and emerging technologies

Watch the webinar today and discover how accessible digital strategies can leave a legacy that aligns with your organization's values while driving growth and inclusivity. Click here to access the on-demand recording.

Remember, the path to accessibility begins with a single step. Take that step today and join the movement toward a more inclusive tomorrow.

About the Author

J. Mark Wallach, MBA is the CEO Emeritus of Engagement Mobile Strategies, a consulting agency committed to helping associations increase member engagement, retention, and non-dues revenue through inclusive, accessible technology strategy and implementation.

For more information about member engagement and association technology, visit www.engagementmobile.com or email curious@engagementmobile.com.