Recorded webinars offer several advantages for both organizations and learners. They provide a convenient way to access valuable content at any time, making them an ideal resource for busy professionals looking to enhance their knowledge and skills. They also represent a large investment of time, energy, and budget. This blog will help make sure you get as much mileage out of your recorded content.
As you look at your recorded content, consider the following questions:
These three questions will likely drive the decisions you make about your content. For instance, old webinars that are mostly out of date will probably not be good candidates for a newsletter article or blog post but could still be relevant for creating an infographic or microlearning that can be used to market your programs. So, what are the best strategies to deliver your recorded content?
Small clips of webinars can easily be turned into videos that can be used on your social media accounts. LinkedIn permits videos as long as fifteen minutes, but you want to stay well under that limit for marketing. Best practice is to keep your marketing videos to 30-90 seconds.
Don’t have time to edit a video? Take the transcript from the recording and pull key quotations out to use on your social media accounts. Those quotations also make greater headers and footers on your newsletters.
If you have 5-10 minutes of quality content in a recorded webinar, use it to make free microlearning to help your learners get a sense for what they can learn from your educational offerings.
Once you’ve captured the attention of your potential learners with the microlearning, link to a free course in your learning management system where you’ve bundled other high-quality resources into a free course. For instance, if your recorded content is on topic XYZ, bundle it with a blog post, a newsletter article, a white paper, or any other content you already have that addresses XYZ. Want to make an impression on a potential new member? Include a welcome video from your leadership that explains the benefits of membership in your association.
Infographics are a great way to summarize content and make it more visually interesting. It’s a great marketing asset or a wonderful addition to a course. Creating an infographic is easy using the tool Venngage. Here are the steps:
If you have a little more time and money, consider creating interactive eLearning in Articulate Rise (less expensive) or Articulate Storyline (more expensive). Rise is more text-driven but easier to create; Storyline is highly customizable but also more time-consuming to create. If you’re interested in learning more about those tools, please let us know! We’d love to help you out.
You probably have one or more webinars in your archives that could make a great conference presentation, pre-conference workshop, or stand-alone face-to-face course. Use the transcript of a recording (again, Rev.com is great) and turn the transcript into a script. Better yet, work with a Subject Matter Expert (SME) to determine the types of questions or activities an excellent facilitator would use and write them into the script. Send it off to a good graphic designer and turn it into a Participant’s Guide and Facilitator’s Guide. This is a great option if you need to scale your training and can also be the foundation for a train-the-trainer program.
AI is a great tool for summarizing and paraphrasing existing content. Upload the transcript and give your instructions. The key to getting good outputs from the tool is to have very clear, prescriptive prompts. We’ve created a sample prompt for you to use:
“Generate a compelling blog post using AI technology, based on the transcript of a recent webinar hosted by our association. The webinar focused on [insert the webinar topic], featuring insights from industry experts. Craft an informative and engaging article that summarizes key takeaways and highlights the significance of the discussed topics. Ensure the post flows smoothly and is suitable for our association's website and audience.”
We’ve also created a prompt for newsletters! This technique helps you to save time and is not completely reliant on AI—use this as a starting point. Make sure you go through the article the AI has created for you to ensure your organizations tone and message are clearly identified.
“Compose an engaging article for our association's upcoming email newsletter using AI. The article should be based on the transcript of our recent webinar. Please summarize the key points, emphasize the impact on our members, and include any important announcements or updates related to the event. The content should be concise and relevant to our newsletter audience, providing valuable insights and encouraging engagement.”
Have you thought about incorporating some gamification in your educational content and don’t know where to start? Any of the above choices are great places to start, especially if you are trying to entice new members. Blue Sky eLearn partners with BadgeCert and we’d love to help you start the conversation.
Maximizing the impact of recorded webinars demands strategic planning and the effective utilization of AI and multimedia tools. By converting webinars into blog posts, creating visually engaging infographics, breaking content into smaller segments, and conducting regular content reviews, organizations can leverage recorded materials to reach broader audiences and stay current with evolving industry standards. Incorporating these strategies and best practices into your organization's approach to recorded webinars can enhance the value you provide to learners, making your content more relevant and engaging.
About the Author
Dr. Kristen Wall, MA, EdD is the Director of Learning Strategy and Fractional Chief Learning Officer at Blue Sky eLearn. She started her career in education as a junior high teacher, then worked in higher education for 15 years working primarily with online adult learners. Her work focused on the professional development of faculty, providing learning opportunities for over 800 adjunct faculty teaching 2,600 courses per year. In 2018 she decided to leave higher education and started work as a consultant, ultimately landing full-time with Blue Sky eLearn and working as the Director of Learning Strategy. She consults with clients across the association space, working in diverse fields like medicine, health care quality, insurance, oil and gas, and state government.
Kristen completed both a master’s and doctorate in Adult Learning. Her areas of interest include effective assessment of learning and using qualitative research to understand how adults apply what they have learned. Outside of work, she enjoys hiking, travel, and reading detective novels.
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